Our proposed approach has several distinct features:
- Moving beyond the intermittent “programs” that reach too few people, to creating ecosystems that engage all people where they live, work, learn, heal, pray or play, regardless of their economic status or geographic location.
- Providing a therapeutic dose of evidence-based approaches that change people’s knowledge, motivation, skills and behavior — and creating opportunities in their social, economic and physical environments to make it possible to practice healthy lifestyles.
- Aspiring to be fiscally sustainable, requiring no government funding but only seed funding from foundations, and repaying that seed funding over time.
- Reaching a scale large enough to help solve state and national level problems.
- Creating a mobilizing organization (MOG) that identifies and harnesses the financial, social, intellectual capital and the policy authority from individuals and organizations that have these resources and will better achieve their existing goals by applying them to this effort.
Listen to our short (16 minute) discussion of Our Approach on our Resources page.